Like all good stories, ours started with two mates. Guys that thought it was weird – and kind of unfair – that men’s underwear was so same-y. In 2016 they created Franklees here in Cape Town, and the rest is history.

With a little extra fabric on their hands they decided to design some underwear for women too. And what started as an little experiment has turned into a huge part of the Franklees story. The core of our mission at Franklees is fun. Life’s too short to wear boring underwear – seeing that would just be a bummer of a way to bookend your day, right?

In 2021 we launched our first international site in the UK – and with that brought about a little name change. Just like our undies, Franklees with an L feels like a good fit. Our community – the friends, flatmates, teammates and lovers out there – are what gets us out of bed each day.

And we love, love, love to see you guys matching, twinning and basically winning at life in your Franklees. Thank you all for sharing the love and loyalty so far. Here’s to the next (big) five!